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India: Football’s next emerging market

Football in India may finally emerge from cricket’s shadow with the launch of the Hero Indian Super League, an attempt to bring the game to hundreds of millions of fans and ultimately capitalise on the potential for the game’s development in one of the world’s fastest growing economies.

With a young, aspirant population comprising 25% of the world’s under-25s and an economy forecast to be the world’s 3rd largest by 2030; backers of the league know that football on the sub-continent has enormous potential.

Indian Super League Soccer Delhi Dynamos FC (Delhi) Atlético de Kolkata (Kolkata) Kerala Blasters FC (Kochi, Kerala) Mumbai City FC (Mumbai) North East United FC (Guwahati, Assam) FC Pune City (Pune) Chennai Titans (Chennai) FC Goa (Goa)The new league’s 8 team franchise format draws inspiration domestically from the success of cricket’s IPL Twenty20 tournament, which brought genuine international stars to Indian stadiums. The inaugural season will kick-off in October
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